8-2 memo: creating effective web communications

In your role as communications manager at International Gadgets, you have been tasked with establishing communication standards for the new corporate website. In a memo to your staff, develop a 2–4-page guide for your staff outlining the basics for successful web communications, including issues such as:

The characteristics of online communication

Accessibility issues

Establishing corporate credibility

Privacy and security

Ethical considerations

Allowances for access by various devices

Online help areas