A What Kind Of Information Do You Think Tesco Gathers

a. What kind of information do you think Tesco gathers?

b. How do you think Tesco has motivated over 12 million customers to sign up for its Clubcard program?

c. What can Tesco accomplish with the Clubcard data it collects? Think in term of strategy and competitive advantage.

d. What are some of the disadvantages to the Clubcard program?

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