A Why Do You Think Pepsi Didnt Choose The Super

a. Why do you think Pepsi didn’t choose the Super Bowl to launch such a fundamentally different campaign?
b. Does the fact that a sister division of PepsiCo (Doritos) will continue its traditional Super Bowl ad campaign weaken the Pepsi message here? Why or why not?
c. What happens if this new approach doesn’t work?
d. Do you expect other companies to follow Pepsi’s example? Why or why not?

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