A Why Were Case And Levin Facing A Makeorbuy Decision B

a. Why were Case and Levin facing a make-or-buy decision?
b. Who stood to gain the most from the deal — AOL or Time Warner? Explain your answer.
c. If AOL were really purchasing Time Warner, why would it refer to the transaction as a merger?
d. Was the merger doomed to fail? Or could the situation have been handled differently?

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