According To Paul Greenberg Amazoncom Is The Master Of The

According to Paul Greenberg, is the master of the 2-minute relationship and Boeing is the master of the 10-year relationship. Visit and From Greenberg’s statement and from the appearance of these Web sites, it appears that Boeing is committed to traditional CRM and to social CRM. Give evidence from each site that this might be true. Explain why the products and business environment of each company cause this difference. Is there any justification for traditional CRM at Why or why not? Is there any justification for social CRM at Boeing? Why or why not? Based on these companies, is it possible that a company might endorse Enterprise 2.0, but not endorse social CRM? Explain.

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