complete an “Extended” Executive Summary of 500-750 words. Extended in that you must offer detailed comments on each element of the Strategic Case Analysis,

complete an “Extended” Executive Summary of 500-750 words. Extended in that you must offer detailed comments on each element of the Strategic Case Analysis, while the team’s Executive Summary will be the “highlights” (key points) of each section.
The intent here is to allow you enough opportunity to prove your grasp of the tools and concepts as you present, both in writing and in a 6-9 minute video, your findings and recommendations for the case you and your colleagues spent the last seven weeks developing. While it is not necessary for you to spend time explaining the points of differentiation between you and your team members, it is very important that you do explain how you came to the conclusions and recommendations you are submitting. Do the following:
Complete an “Extended” Executive Summary by providing detailed comments on each element of the Strategic Case Analysis you completed with your CLC group. Where appropriate among the various elements of the Strategic Case Analysis, address the following points: Recommend strategic plans to improve the company’s competitive advantage. Explain how leadership skills can be used to encourage innovation to improve the company. Recommend specific decisions company leadership can make in order to capitalize on untapped business opportunities.
List the sources you used to inform the development of your strategic case analysis as well as the sources that inform your suggestions in points a-c above. (Here is the executive summary) Southwest Airlines proposed a vision to incorporate the current Covid-19 pandemic security worries of the planet, “To be the planet’s generally loved, generally beneficial, and most productive driving aircraft in wellbeing, sympathy, and delight.” The overhauled reason and guarantee are: “Associate individuals with what is generally significant in their lives by protecting travelers, being inviting, dependable, and giving ease air travel.” The organization guarantee and representative guarantee dependent on the social atmosphere of the present reality ought to be modified to the accompanying: “Southwest will give a steady and comprehensive workplace with equal opportunities for learning, individual and expert development. All workers will be treated with the same amount of thoughtfulness, concern, regard, and caring disposition inside the association that normally will reflect by the way we treat our beloved Southwest Customer.” Discoveries from the External Assessment show a generally normal to-high score of 2.90, which isn’t a sign of lackluster showing, anyway there is space for development. Southwest shows open doors in territories of expanding aircraft administrations and expanding flights both globally and locally post COVID. The CPM shows that American Airlines is the biggest carrier, and that Delta Airlines are Southwest’s opposition. To remain serious dependent on the discoveries from the CPM, Southwest should expand ideal limit usage, improve code-sharing and increment its global courses. The findings from the Internal Assessment show Southwest’s qualities are based on representative spirit, bringing about an emphasis on key inner techniques. Southwest has quality in its capacity to bring to the table affordable airfare because of how broadened the flying occasions and facilities are for the clients. Southwest should manage its shortcoming of an absence of global flights contrasted with homegrown just as the establishing and income loss of the 737 MAX Aircraft. Southwest ought to enhance its income sources by venturing into worldwide coordination market. As per Southwest’s money related history proportions, liquidity proportions as 0.67, and influence proportions demonstrate Southwest can meet its obligation commitments with current pay. Productivity proportions show Southwest Airlines is utilizing current and fixed resources for produce income, and benefit proportions demonstrate it can create pay notwithstanding the gross net revenue rate drop. Based on the various parts written within this task, each part speaks to a major factor to help improve Southwest Airlines as an organization and push ahead in anticipation of future development monetarily and deliberately. For the EPS and EBIT examination it is significant that Southwest needs however much capital that they can to assist speculators with approaching to upgrade profit per share and make a 50/50 financing to limit the advance. With the financial reports it is crucial to look at the projections for Southwest Airlines’ budgetary dependability, yet the issue with this is that it is declining in negative projections rather than positive projections which can push them ahead. This is because of Southwest not focusing on their financial related methodology as much as their consumer loyalty, which implies that they keep on focusing in on prompt resources as opposed to long haul resources, pushing them back rather than forward monetarily. With regards to money esteem the thought is to make projections and normal strategies by contrasting it with their rivals, which for this situation is American Airlines. This analyzes the various techniques recorded above, worth strategy, net gain strategy, value profit proportion strategy, and exceptional offers technique. The proposal for this is to directly focus on upgrading the overall value of the organization by changing the way that the money value is set inside Southwest Airlines. Extended budgetary proportions will help Southwest Airlines with regards to liquidation of decrease over the extended examination of the following three years. This decrease will manage the diminished development of the current proportions versus the quick ratios, which implies the declining a critical correlation with the obligation. Because of the pandemic that has happened deals has encountered numbers dropping, yet the objective is that coming into 2021 to 2022 there can be a gross because of Southwest Airlines financially recovering from this pandemic. At last, the retained profit, which is huge in light of the fact that it permits an organization to take a look at the overall gain left over after the profits are paid out to all the investors. The organization is continually hoping to develop yet scarcely takes a look at monetary expansion, which causes issues since you can’t see the development that you need from your organization when you’re not seeing approaches to keep it above water monetarily. It is incredible that Southwest Airlines is customer and representative orientated for fulfillment reasons. Toward the day’s end, if Southwest Airlines isn’t centered around the manner in which they will deal with their key arranging and budgetary arranging pushing ahead they will keep on going during each time monetarily and conceivably lose its business because of the absence of spotlight on significant pieces of growing an organization inside their market. Finance, Y. (2020, September 16). Southwest Airlines Company (LUV) Stock Price, News, Quote & History. Retrieved October 25, 2020, from Southwest Airlines: Vision: Mission: Values: Philosophy (2020, February 29). Retrieved from MarketScreener. (2020). SOUTHWEST AIRLINES : Financial Data Forecasts Estimates and Expectations: LUV: MarketScreener. Retrieved from

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