Consumption behaviour | Marketing homework help

Consumption, whether individual, group or even family, is informed and influenced by several factors such as age, income, status, the will to spend among others. Narrowing down this scope to the family, the level of cohesiveness in the family plays a great role in influencing buying behavior. If the family connects is good, buying is done while putting every member of the family in mind. On the contrary, if family members are disintegrated, then their buying behavior is likely to be negatively affected.