Describe The Pricing Strategies Of Mcdonalds Burger King And Smashburger What Do

  1. Describe the pricing strategies of McDonalds/Burger King and SmashBurger?
  2. What does pricing communicate to consumers about each brand?
  3. When choosing a casual restaurant serving burgers, what elements do you value and why? Price, taste, ambiance, speed/quality of service?

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