Ford case analysis | Marketing homework help

Ford Case Analysis. The expected length of this Case Analysis is 3 pages, 1-inch all-around margins, single-space and Times New Roman 12-point font.

Criteria, Ford Case Individual Rubrics

a. Question 1 – Internal and external analysis

Description: The report provides both Internal (5) and external analyses (5).

b. Question 1 – Categorizes trends

Description: The report categorizes internal  issues as weaknesses (2.5), and strengths (2.5); and categorizes external issues as opportunities (3) and threats (2).

c. Question 1 – Provides a multi-functional analysis

Description: In the analysis of the internal environments, the report includes issues regarding at least 3 different functional areas (6), the report includes the financial health of the organization (4).

d. Question 2 – Strategic action 1

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

e. Question 2 – Strategic action 2

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

f. Question 2 – Strategic action 3

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

g. Question 2 – Strategic action 4

Description: The report recommends a strategic action to the CEO that combines a weakness/strength with an opportunity/threat (2). The report provides strong rationale for the merits of strategic action 1 (8).

h. Question 2 – Strategic actions recommended are both at the Business-level and at the corporate level

Description: The report recommends at least one  strategic action at the business-level (how to compete) (5) and at least one action at the corporate level (where to compete) (5).

i. Writing and Communication Skills – Message, Grammar and Spelling

Description: The report fully answers the questions using business core knowledge (5), is written in complete sentences (2), with appropriate English grammar (2) and spelling (1).

j. Writing and Communication Skills – Format Guidelines

Description: The report followed the guidelines provided. It is single-spaced (1), 1-inch margins(1), 3 pages long (7), 12-point-times New Roman (1).