Harley Davidson Case Overview 1 Outline The Threats In The Industry S External E


Case Overview

1.Outline the threats in the industry’s  external environmental. Do so by considering the following:

•Target Market

•Economic Conditions


•Financial Concerns


2.Identify the HD’s  core competencies. Given the existing situation, does HD have a competitive advantage that is sustainable? 

3.What is HD’s business-level strategy? Explain why and how you arrived at your conclusion.  

1.Do you recommend any changes in strategy to address the threats facing the company in the U.S.?  Internationally? 

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