Cases: Read the assigned cases below, and answer the corresponding questions to each case in no more than one page per case, unless otherwise indicated.


1. Who are the stakeholders, and what are their goals?
2. What issues must be addressed if the offer is turned down?
3. Will Laurence receive greater value if he sells now or waits to a future time? Why?
4. What would you do?

Catfish Canoe

1. What marketing challenges does Steve Davidson face?
2. What factors should be considered in developing his pricing strategy?
3. What price should he charge for his canoes?
4. What do you think of his proposed venture?