Kotter’s 8-step to change | ldr 535 | Apollo Education Group, Inc.


choose a well-known corporation, such as Samsung, Starbucks, Ford Motor Company, or Waste Management, that implemented a major change. Analyze the corporation’s change process based on Kotter’s 8-Step to Change using the Organizational Change Chart.

Kotter’s 8-Step Change Model

· Step One: Create Urgency.

· Step Two: Form a Powerful Coalition.

· Step Three: Create a Vision for Change.

· Step Four: Communicate the Vision. 

· Step Five: Remove Obstacles.

· Step Six: Create Short-Term Wins.

· Step Seven: Build on the Change.

· Step Eight: Anchor the Changes in Corporate Culture.

Was this a positive organizational change? Why or why not? If so, what strategies and tactics were effective or ineffective in creating positive organizational change? What strategies and tactics would have worked better?