Research a Business of Your Choice. You will need to research a major American company of your choice on the Internet

Deliverables A 3-page (minimum) Microsoft Word document in Times Roman 12-point font, double line spacing for sentences, APA citations when material is directly quoted, and separate Title and Reference pages. Please use paragraph format with complete sentences! This assignment should be an extensive research project. Remember, the title and reference pages do not count as a part of your research. Activity Details Perform the following tasks:
Step 1: Research a Business of Your Choice. You will need to research a major American company of your choice on the Internet – such as Apple. You will discuss and analyze the company you are researching in conjunction with what you have learned about business in class and what you have read in your textbook. You will need to complete extensive research for both parts of the final projects. FINAL PROJECT:
1. Part One. The following information must be included: Company Name, Location Type of Business Company History (for example; how and why started and how and why grew) Size of Company Company Mission Statement and support why you think it is a “good” or “bad” mission statement for your chosen company. Description (not just a list) of Product(s) or Service(s) provided by your company Owner/President/CEO (Chief Executive Officer) Why you chose this company
2. Part Two. Apply your research based on material covered in textbook, class discussions, and outside researched resources. Please focus on just 5 of the following topics and apply it to your company of choice: Business in Global Markets Business Formation (type and why chose that type of business like S Corp or Partnership, etc.) Ethical and Social Responsibility Entrepreneurship Company, Product and/or Service Branding Management and Leadership Production and/or Operations Management Empowerment of Employees Motivating Employees Human Resource Management Marketing Plan/Strategies Advertising, promotions and/or sales campaigns Pricing Goods and Services Distributing Products Effective Promotions Financial Management SWOT Analysis Part Three: *Your Opinions and Analysis.” Share your opinions about the company, business practices, marketing plan, branding, product/service, target market, social responsibility, etc. Please analyze and support your opinions about the business’ effectiveness or success.
Step 2: Read through your Textbook and Use the Internet to complete your Research Project. As you complete your final paper, make sure you utilize paragraph format as well as APA guidelines. If you use references, make sure to cite those as well. Step 3: Look over your Assignment for Spelling or Grammar Errors. It is always a good idea to proofread your work prior to submission. Take this time to read over your assignment and make sure you have thoroughly and thoughtfully explained your answers to the questions listed above.

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