Responses Needed 16

Need a 200 words minimum response for each with reference by Friday.

Text: Marketing Strategy, Ch. 1: Marketing in Today’s Economy

#1

Read Ch. 1 of Marketing Strategy: Text and Cases.

Consider the following as you read:

How today’s marketers cope with the challenge of increased audience and media fragmentation.

How consumers are better educated thanks to access to more product information on the Internet.

#2

What Is a Market?

#3

Strategic Planning

#4

Research and Analysis

#5

Market Segmentation and Target Marketing

#6

Marketing Program Decisions

#7

Branding and Positioning

#8

Social Responsibility and Ethics

#9

Developing and Maintaining Customer Relationships

Text: Marketing Strategy, Ch. 8: Ethics and Social Responsibility in Marketing Strategy

#10

Read Ch. 8 of Marketing Strategy: Text and Cases.

Consider the following as you read:

Ethics and its importance in marketing.

#11

The Challenges of Being Ethical and Socially Responsible

#12

The Challenges of Being Ethical and Socially Responsible

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