Strategic communication plan

  • Explain how the implementation of the recommendation serves as a specific solution to a real health care problem that is facing the organization, and discuss elements of the proposed design that serve to improve balancing costs, quality, and access to care among all stakeholder groups (e.g., patients, providers, and third-party payers).
  • Present a forecasted strengths, weaknesses, opportunities, and threats (SWOT) analysis for at least 3 internal and 3 external stakeholder groups relative to expected outcomes after full implementation of the recommendation.
  • Develop a strategic communication plan, including key messages, benchmarks, and approaches that can be used to communicate the change within the organization, and draft an external press release announcing the organization’s strategic initiative to the health care industry.
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