Your Company Which Manufactures Roller Blades And Related Equipment And

Your company, which manufactures roller blades and related equipment and clothing, is interested in gaining a better understanding of its customers. While the company has a CRM system that contains information about customer contacts with the firm (phone calls, queries, and orders), there is interest in obtaining more data about what customers think and are saying about your company and its products. What might be some useful sources of additional data? What issues might be associated with collecting, sorting, and analyzing this data?

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