Your Usbased Organization Is Expanding Its Sales Reach Globally With

Your U.S.-based organization is expanding its sales reach globally with the opening of new sales offices in Germany, Brazil, and China. Upper management is pushing hard to get the company’s Web site modified so that visitors can specify their country and view a customized version of the site in their native language. One manager has obtained a quote of $5000 per country to translate the language of the existing Web site into German, Portuguese, and Mandarin Chinese. The firm doing the work uses a software translator program to do the work within hours. This would enable the company to put up the new site within a few days. You have been asked for your opinion on this rapid deployment of the modified Web site. What do you say?

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